This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Alin Stancu () (School of Marketing, Academy of Economic Studies)
Mihai Orzan () (School of Marketing, Academy of Economic Studies)

Additional information is available for the following registered author(s):

Abstract

In teoria firmei, in mod natural se pleaca de la premisa ca firma actioneaza ca scop maximizarea profitului. Daca ar fi sa analizam activitatea firmelor, in ansamblu, am putea descoperi ca nu toate programele pe care acestea le deruleaza se inscriu in acest deziderat de maximizare a profitului. Inca de la inceputul anilor 50, in literatura de specialitate a aparut conceptul de responsabilitate sociala a companiei. In cadrul Uniunii Europene responsabilitatea sociala a companiilor a inceput sa devina o preocupare din ce in ce mai importanta. Lucrarea de fata prezinta principalele etape de evolutie ale conceptului de responsabilitate sociala, precum si impactul pe care acesta il poate avea asupra companiilor ce activeaza in Romania in conditiile aderarii la Uniunea Europeana.

Download Info
To download:

If you experience problems downloading a file, check if you have the proper application to view it first. Information about this may be contained in the File-Format links below. In case of further problems read the IDEAS help file. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://www.edumark.ase.ro/RePEc/rmko/2/6.pdf
File Format: application/pdf
File Function:
Download Restriction: no

Publisher Info
Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 2 (April)
Pages: 49-53
Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Handle: RePEc:ase:journl:v:1:y:2007:i:2:p:49-53

Contact details of provider:
Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: responsabilitatea sociala dezvoltare durabila marketing social responsability organisation sustainable development

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
I31 - Health, Education, and Welfare - - Welfare and Poverty - - - General Welfare

Statistics
Access and download statistics

Did you know? All RePEc services are meant to be be free forever, as they are all run by volunteers.

This page was last updated on 2008-11-20.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.