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Use of Movable Cultural Heritage Through Libraries in Slovakia

Author

Listed:
  • Beresecká Janka

    (1 University of Sv. Cyril and Methodius in Trnava, Slovak University of Agriculture in Nitra, Faculty of Mass Media Communication, U.S. J. Herdu 2, 91701 Trnava, Slovak republic)

  • Hudáková Monika

    (2 Bratislava University of Economic and Management, Institute of Economics and Management, Furdekova 16, 851 04 Bratislava 5, Slovak republic)

  • Svetlíková Veronika

    (3 VSB -Technical University of Ostrava, Faculty of Civil Engineering, Ludvíka Podéště 1875/17, 708 00 Ostrava-Poruba, Czech Republic)

  • Vicianová Jana Hroncová

    (4 Matej Bel University in Banska Bystrica, Faculty of Economics, Tajovského 10, 975 90, Banská Bystrica, Slovak Republic)

  • Hronec Štefan

    (5 Matej Bel University in Banska Bystrica, Faculty of Economics, Tajovského 10, 975 90 Banská Bystrica, Slovak Republic)

Abstract

Research purpose. Cultural heritage in movable or immovable form contributes with its tools to the creation of a coherent and inclusive society. The cultural direction of the society should be built on the basic principles of inclusion, equality, participation and availability with the help of marketing and marketing communication. The aim of the contribution is, on the basis of the data database of culture, which is implemented by institutions under the authority of the Ministry of Culture of the Slovak Republic, to determine the use and sustainability of non-periodical publications registered in libraries in the Slovak Republic, which should lead to the creation and maintenance of mutual understanding between them and the public with the ultimate goal of supporting knowledge the society's potential.

Suggested Citation

  • Beresecká Janka & Hudáková Monika & Svetlíková Veronika & Vicianová Jana Hroncová & Hronec Štefan, 2023. "Use of Movable Cultural Heritage Through Libraries in Slovakia," Economics and Culture, Sciendo, vol. 20(2), pages 1-11, December.
    • Handle: RePEc:vrs:ecocul:v:20:y:2023:i:2:p:1-11:n:5
    DOI: 10.2478/jec-2023-0012
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    More about this item

    Keywords

    public relations; marketing; libraries; utilisation; sustainability; Slovak Republic;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • H52 - Public Economics - - National Government Expenditures and Related Policies - - - Government Expenditures and Education
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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