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Motives and Barriers Towards Online Shopping of Clothing and Footwear in Poland (Motywy i ograniczenia e-zakupow odziezy i obuwia w Polsce)

Author

Listed:
  • Sara Supryn

    (Uniwersytet Marii Curie-Sklodowskiej w Lublinie)

  • Genowefa Sobczyk

    (Uniwersytet Marii Curie-Sklodowskiej w Lublinie)

Abstract

The article presents the results of research on the Polish consumers’ behavior in the e-commerce fashion industry. The authors pay attention to Internet sources of information about the fashion industry which consumers prefer to use and e-commerce domain knowledge specifically. Direct research focused on online and offline consumers’ attitudes towards shopping on the Internet, and encouraging and discouraging factors of online purchasing. This study presents the terms and conditions of the online purchasing process which includes important transactional aspects such as electronic equipment, payment methods and forms of delivery. The aim of the qualitative research was to present the image and future of clothing e-stores, based on the results of individual in-depth interviews.

Suggested Citation

  • Sara Supryn & Genowefa Sobczyk, 2016. "Motives and Barriers Towards Online Shopping of Clothing and Footwear in Poland (Motywy i ograniczenia e-zakupow odziezy i obuwia w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 176-191.
    • Handle: RePEc:sgm:pzwzuw:v:14:i:57:y:2016:p:176-191
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    File URL: http://pz.wz.uw.edu.pl/sites/default/files/artykuly/pz_2016_1_1_supryn_sobczyk.pdf
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    More about this item

    Keywords

    e-commerce; consumer behavior; fashion industry; own research preferences.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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