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Discard “one size fits all” Labels! Proposal for New Size and Body Shape Labels to Achieve Mass Customization in the Apparel Industry

In: Handbook of Research in Mass Customization and Personalization (In 2 Volumes)

Author

Listed:
  • Marie-Eve Faust

    (Fashion Merchandising, School of Business Administration, Philadelphia University, USA)

  • Serge Carrier

    (Ecole supérieure de mode de Montréal, Université du Québec a Montréal, Canada)

Abstract

This research presented in this paper focused on choice, complexity and simplicity of customized size label. It attempts to answer questions such as: What is the meaning of customization in the apparel industry and how can size labelling be put to use? Do people expect more information from a size label? How can a new size labelling system better support order givers, manufacturers, retailers and consumers? In this paper the authors discussed the application and configuration system and rules sets, i.e.: How to substitute the one size fits all label without going into a pure customization (i.e. cut and sew to fit one individual) by building an integrated sales system. The proposed size labelling system should be an efficient tool for mass customization in the apparel industry.

Suggested Citation

  • Marie-Eve Faust & Serge Carrier, 2009. "Discard “one size fits all” Labels! Proposal for New Size and Body Shape Labels to Achieve Mass Customization in the Apparel Industry," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 40, pages 771-812, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814280280_0040
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