AbstractGhana being a developing nation should embark on a national rebranding campaign to change its image domestically and internationally. This paper focuses on ways in which the Ghanaian government can achieve its goals, where the campaign wouldn’t just be another governmental propaganda, but prove worthy of taxpayers’ money, with the effects witnessed by all.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 17344.
Date of creation: 12 Sep 2009
Date of revision: 17 Sep 2009
Ghana; country branding; tourism;
Find related papers by JEL classification:
- P41 - Economic Systems - - Other Economic Systems - - - Planning, Coordination, and Reform
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- H11 - Public Economics - - Structure and Scope of Government - - - Structure and Scope of Government
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