Advanced Search
MyIDEAS: Login to save this paper or follow this series

Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response


Author Info

  • Rajagopal

    (Tecnológico de Monterrey, Campus Ciudad de México)


Consumers often benefit from increased competition in differentiated product settings during leisure shopping season. The wide choice, atmosphere, convenience, sales people, refreshments, location, promotional activities and merchandising policy are associated during the leisure shopping. The consumer shopping behavior during leisure is largely driven by the recreational infrastructure as a competitive strategy of retailers. This also helps developing store loyalty, innovative concern and the high perceived customer values whereby individuals experience enjoyment from shopping. This paper aims to analyze through an empirical investigation in Mexico, drivers which influence consumers’ leisure shopping behavior and measure customer value in terms of levels of satisfaction. The study also focuses on the role of in-store recreational infrastructure and retail selling strategies in swaying the leisure shopping and driving store loyalty.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL:
Download Restriction: no

Bibliographic Info

Paper provided by Tecnológico de Monterrey, Campus Ciudad de México in its series Marketing Working Papers with number 2006-06-MKT.

as in new window
Date of creation: Aug 2006
Date of revision:
Handle: RePEc:ega:wpaper:200606

Contact details of provider:
Web page:
More information through EDIRC

Related research

Keywords: Recreational retailing; shopping behavior; store loyalty; customer value; production attractiveness; brand variability;

Find related papers by JEL classification:

This paper has been announced in the following NEP Reports:


No references listed on IDEAS
You can help add them by filling out this form.



This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


Access and download statistics


When requesting a correction, please mention this item's handle: RePEc:ega:wpaper:200606. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Amaranta Arroyo).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.