NEP-MKT-2006-10-14

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Report NEP-MKT-2006-10-14

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were anounced in this report:

Rajagopal, 2006. "Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis," Marketing Working Papers 2006-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
Rajagopal, 2006. "Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores," Marketing Working Papers 2006-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
Rajagopal, 2006. "Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market," Marketing Working Papers 2006-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
Rajagopal, 2006. "Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response," Marketing Working Papers 2006-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
Peelen, Ed & Beltman, Rob & Montfoort, Kees van & Klerkx, Arnoud, 2006. "A study into the foundations of CRM success," Nyenrode Research Papers Series 06-06, Nyenrode Business Universiteit. [Downloadable!]
Mark Armstrong & John Vickers, 2006. "Competitive Nonlinear Pricing and Bundling," Economics Series Working Papers 281, University of Oxford, Department of Economics. [Downloadable!]
Rajagopal, 2006. "Architecting Brands: Managerial Process and Control for Emerging Enterprises," Marketing Working Papers 2006-08-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
Rajagopal, 2006. "Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance," Marketing Working Papers 2006-07-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
Eva Fernandez, 2006. "Brands and the Expansion of the Sherry Exports, 1920-1980," Working Papers in Economic History wp06-09, Universidad Carlos III, Departamento de Historia Económica e Instituciones. [Downloadable!]
Todd, Ewen C. D. & Narrod, Clare, 2006. "Agriculture, food safety, and foodborne diseases: understanding the links between agriculture and health," 2020 vision briefs 13(5), International Food Policy Research Institute (IFPRI). [Downloadable!]
Mercedes Esteban-Bravo & Jose M. Mugica & Jose M. Vidal-Sanz, 2006. "Magazine Sales Promotion: A Dynamic Response Analysis," Business Economics Working Papers wb065716, Universidad Carlos III, Departamento de Economía de la Empresa. [Downloadable!]

This page was last updated on 2009-11-8.

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