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Prof Rajagopal

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Personal Details

First Name: Prof
Middle Name:
Last Name: Rajagopal
Suffix:

RePEc Short-ID: ppr43

Email: [This author has chosen not to make the email address public]
Homepage: http://prof-rajagopal.com
Postal Address:
Phone:

Affiliation

Escuela de Graduados en Administración y Dirección de Empresas (EGADE)
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
Location: Monterrey, Mexico
Homepage: http://www.egade.sistema.itesm.mx/
Email:
Phone: 52 (8) 6256000
Fax:
Postal: Av. Fundadores y Rufino Tamayo, Valle Oriente, Garza García, N.L., México C.P. 66269
Handle: RePEc:edi:egitemx (more details at EDIRC)

Works

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Working papers

  1. Rajagopal, 2010. "Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior," Marketing Working Papers 2010-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  2. Rajagopal, 2010. "Consumer Culture and Purchase Intentions towards Fashion Apparel," Marketing Working Papers 2010-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  3. Rajagopal, 2010. "Orchestration of the Marketing Strategy under Competitive Dynamics," Marketing Working Papers 2010-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  4. Rajagopal, 2009. "Growing Shopping Malls and Behavior of Urban Shoppers," Marketing Working Papers 2008-05-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  5. Rajagopal, 2009. "Conational Drivers Influencing Brand Preference among Consumers," Marketing Working Papers 2009-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  6. Rajagopal, 2009. "Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance," Marketing Working Papers 2008-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  7. Rajagopal, 2009. "Determinants of Shopping Behavior of Urban Consumers," Marketing Working Papers 2009-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  8. Rajagopal, 2009. "Street Markets Influencing Consumer Behavior in Urban Habitat," Marketing Working Papers 2009-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  9. Rajagopal, 2008. "Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance," Marketing Working Papers 2008-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  10. Rajagopal, 2008. "Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products," Marketing Working Papers 2008-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  11. Rajagopal, 2008. "Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators," Marketing Working Papers 2008-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  12. Rajagopal, 2008. "Point of Sales Promotions and Buying Stimulation in Retail Stores," Marketing Working Papers 2008-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  13. Rajagopal, 2007. "Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency," Marketing Working Papers 2007-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  14. Rajagopal & Ananya Rajagopal, 2007. "Emerging Perspectives on Self Service Technologies in Retail Banking," Marketing Working Papers 2007-07-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  15. Rajagopal, 2007. "Optimizing Franchisee Sales and Business Performance in Retail Food Sector," Marketing Working Papers 2007-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  16. Rajagopal, 2007. "Administration of Sales Force Tasks under Field Conditions," Marketing Working Papers 2007-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  17. Rajagopal & Rajagopal, Amritanshu, 2007. "Brand Metrics: A Tool to Measure Performance," Marketing Working Papers 2007-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  18. Rajagopal, 2007. "Arousal and Merriment as Decision Drivers among Young Consumers," Marketing Working Papers 2007-08-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  19. Rajagopal, 2007. "Trade Openness and Inflation in Latin American Countries," Marketing Working Papers 2007-05-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  20. Rajagopal, 2007. "Outsourcing Salespeople in Building Arousal towards Retail Buying," Marketing Working Papers 2007-09-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  21. Rajagopal, 2007. "New Product Introduction and Seasonality Effect in Food Products Retailing," Marketing Working Papers 2007-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  22. Rajagopal, 2006. "Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance," Marketing Working Papers 2006-07-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  23. Rajagopal, 2006. "Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis," Marketing Working Papers 2006-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  24. Rajagopal, 2006. "Architecting Brands: Managerial Process and Control for Emerging Enterprises," Marketing Working Papers 2006-08-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  25. Rajagopal, 2006. "Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms," Marketing Working Papers 2006-05-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  26. Rajagopal, 2006. "Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores," Marketing Working Papers 2006-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  27. Rajagopal, 2006. "Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries," Marketing Working Papers 2006-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  28. Rajagopal, 2006. "Trust and Cross-Cultural Dissimilarities in Corporate Environment," Marketing Working Papers 2006-09-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  29. Rajagopal, 2006. "Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response," Marketing Working Papers 2006-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  30. Rajagopal, 2006. "Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market," Marketing Working Papers 2006-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
  31. Rajagopal, 2005. "Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage," Econometrics 0502012, EconWPA.
  32. Rajagopal, 2005. "Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis," Econometrics 0504003, EconWPA.
  33. Rajagopal, 2005. "Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit," Industrial Organization 0508011, EconWPA.
  34. Rajagopal, 2005. "Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market," Econometrics 0508012, EconWPA.
  35. Rajagopal, 2005. "Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis," Microeconomics 0510002, EconWPA.
  36. Rajagopal, 2004. "Consumer Perspectives of Brand Extension Effects : Information Analysis Determining the Consumer Behaviour Patterns," Microeconomics 0407004, EconWPA.
  37. Rajagopal & Romulo Sanchez, 2004. "Analysis of Customer Portfolio and Relationship Management Models : Bridging Managerial Dimensions," Microeconomics 0407001, EconWPA.
  38. Rajagopal, 2004. "Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis," Microeconomics 0407011, EconWPA.
  39. Rajagopal, 2004. "Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico," International Trade 0407002, EconWPA.
  40. Rajagopal, 2004. "Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment," International Trade 0407001, EconWPA.
  41. Rajagopal, 2004. "Economic Integration and Trade Competitiveness in Latin America," Macroeconomics 0409013, EconWPA.

Articles

  1. Rajagopal & Amritanshu Rajagopal, 2010. "Measuring performance of sale force: analysis of administrative and behavioural parameters," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 2(5), pages 399-413.
  2. Rajagopal, 2009. "Cognitive factors affecting buying decision of young consumers: role of arousal and merriment," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 1(4), pages 454-466.
  3. Rajagopal, 2008. "Consumer response to seasonal clearance sales: experimental analysis of consumer personality traits in self-service stores," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 10(1), pages 68-92.
  4. Rajagopal, 2007. "Trade Openness And Economic Growth In Latin American Countries," Estudios Economicos de Desarrollo Internacional, Euro-American Association of Economic Development, vol. 7(1), pages 75-102.
  5. Rajagopal, 2006. "Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 8(3/4), pages 187-205.
  6. Rajagopal, 2006. "Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis," Applied Econometrics and International Development, Euro-American Association of Economic Development, vol. 6(2).
  7. Rajagopal, 2005. "Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003," Applied Econometrics and International Development, Euro-American Association of Economic Development, vol. 5(1).
  8. Rajagopal, 2005. "Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 1(1), pages 85-103, January.

NEP Fields

39 papers by this author were announced in NEP, and specifically in the following field reports (number of papers):
  1. NEP-AGR: Agricultural Economics (1) 2007-08-27
  2. NEP-BAN: Banking (2) 2006-10-14 2007-12-15
  3. NEP-BEC: Business Economics (3) 2005-11-09 2006-10-14 2006-10-14
  4. NEP-COM: Industrial Competition (1) 2006-10-14
  5. NEP-CSE: Economics of Strategic Management (6) 2006-10-14 2006-10-14 2006-10-14 2007-08-27 2009-03-22 2010-12-23. Author is listed
  6. NEP-CUL: Cultural Economics (1) 2010-12-23
  7. NEP-CWA: Central & Western Asia (1) 2006-10-14
  8. NEP-DCM: Discrete Choice Models (3) 2005-10-08 2006-10-14 2006-10-14
  9. NEP-FIN: Finance (1) 2006-10-14
  10. NEP-FMK: Financial Markets (1) 2006-10-14
  11. NEP-GEO: Economic Geography (2) 2009-03-22 2010-12-23
  12. NEP-INO: Innovation (1) 2006-10-14
  13. NEP-INT: International Trade (1) 2007-08-27
  14. NEP-KNM: Knowledge Management & Knowledge Economy (1) 2006-10-14
  15. NEP-MAC: Macroeconomics (1) 2007-08-27
  16. NEP-MIC: Microeconomics (4) 2004-07-11 2004-08-02 2005-10-08 2006-10-14
  17. NEP-MKT: Marketing (26) 2005-10-08 2005-11-09 2006-10-14 2006-10-14 2006-10-14 2006-10-14 2006-10-14 2006-10-14 2007-04-09 2007-04-09 2007-08-27 2007-12-15 2007-12-15 2007-12-15 2008-04-15 2008-04-15 2008-10-21 2008-10-21 2009-03-22 2009-03-22 2009-03-22 2009-09-26 2009-09-26 2010-12-23 2010-12-23 2010-12-23. Author is listed
  18. NEP-MON: Monetary Economics (1) 2007-08-27
  19. NEP-NEU: Neuroeconomics (1) 2009-09-26
  20. NEP-SOC: Social Norms & Social Capital (1) 2006-10-14
  21. NEP-TUR: Tourism Economics (2) 2006-10-14 2009-03-22
  22. NEP-URE: Urban & Real Estate Economics (3) 2009-03-22 2009-03-22 2009-09-26

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