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Potato Marketing Channels In Romania

Author

Listed:
  • Zsolt Hajdu

    (Transilvania University of Brasov, Brasov, Romania)

Abstract

Realities and trends in the Romanian agricultural market by making connections and links between the techniques used by the producers and by those who supply elements necessary for agriculture.Possible scenarios for achieving the objectives proposed by the Romanian agricultural producers. Use of traditional and digital marketing techniques accessible to domestic producers at present.Comparison of marketing options of the domestic potato producers with the help of qualitative research in order to design a qualitative research on the needs of the potato producers in Romania.

Suggested Citation

  • Zsolt Hajdu, 2020. "Potato Marketing Channels In Romania," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 138-150.
    • Handle: RePEc:vrn:cfdide:y:2020:i:1:p:138-150
    as

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    File URL: https://ue-varna.bg/~uevarna/uploads/filemanager/303/publishing-complex/2020/Economic_science_education_real_economy_T3_2020.pdf
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    More about this item

    Keywords

    Romanian agricultural marketing; traditional marketing; digital marketing; potato producers; potato marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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