IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxxiiiy2023i2p459-469.html
   My bibliography  Save this article

The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area

Author

Listed:
  • Liliana Gherghina

    (“Babeș-Bolyai” University of Cluj-Napoca, Faculty of Economics and Business Administration, Romania)

Abstract

The purpose of the research is to identify the preference, motivation, attitude and satisfaction of consumers towards the resorts found in the Semenic Tourist Area. The paper presents the results obtained through direct research, respectively an occasional survey using the questionnaire, through used to identify if there is tourist demand, what is the frequency of consumption and what budget is reserved for a minimum stay, respectively the attitude of consumers regarding the main sources of information when choosing a tourist accommodation structure, depending on unit type, classification, rates and payment methods. At the same time, the preference for purchasing tourist services, the motivation, the selection criteria used when choosing a tourist accommodation structure, the degree of satisfaction with the basic and additional services offered, the degree of satisfaction with the natural environment, road transport and cable installations, tourist routes, ski slopes, facilities for entertainment and relaxation were also identified.

Suggested Citation

  • Liliana Gherghina, 2023. "The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 459-469, December.
    • Handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:2:p:459-469
    as

    Download full text from publisher

    File URL: https://stec.univ-ovidius.ro/html/anale/ENG/wp-content/uploads/2024/02/10-2.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    mountain resort; consumers; preference; satisfaction; motivation;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:2:p:459-469. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.