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Adoption Of E-Banking In Romania: An Exploratory Study

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  • Rosu Anca Maria

    ()
    (Directia Generala de Politie Locala si Control a Municipiului Bucuresti, Academy of Economic Studies, Bucharest)

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    Abstract

    E-banking, or banking via the Internet, is revolutionising the business, having multiple benefits both for the financial institutions and for clients. E-bankers offer better customer service, creating opportunities for customers and providing added value. They treat customers as individuals, making masss customisation possible and creating customer loyalty. E-banking is an opportunity for banks to leverage their strenghts and create a totally new banking experience. The present paper investigates and analyses the adoption and evolution of electronic banking in Romania, and the appropriate strategies for development of online banking services in the Romanian context.

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    File URL: http://anale.steconomiceuoradea.ro/volume/2011/n2/114.pdf
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    Bibliographic Info

    Article provided by University of Oradea, Faculty of Economics in its journal The Annals of the University of Oradea. Economic Sciences.

    Volume (Year): 1 (2011)
    Issue (Month): 2 (December)
    Pages: 785-790

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    Handle: RePEc:ora:journl:v:1:y:2011:i:2:p:785-790

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    Related research

    Keywords: E-banking; customer adoption; banking channels; Romania;

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    1. Hernández-Murillo, Rubén & Llobet, Gerard & Fuentes, Roberto, 2010. "Strategic online banking adoption," Journal of Banking & Finance, Elsevier, vol. 34(7), pages 1650-1663, July.
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