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Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment

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Author Info

  • Pantea Carmen

    ()

  • Pop Nicolae Al.

    ()

Abstract

The email is a valuable marketing tool for conveying short, simple messages that call for action on behalf of the recipient. Usually companies develop email marketing campaigns for attracting new customers, persuading the existing customers to buy again, encourage customer loyalty, announce or remind about special offers or events. For an email marketing campaign to be efficient, it is wanted a greater number of responses from those in the target. The paper assesses in an exploratory manner the frequency in using the email accounts, the level of exposure to email marketing campaigns as well as the type of information wanted to be received by the Romanian users.

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File URL: http://anale.steconomiceuoradea.ro/volume/2010/n1/116.pdf
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Bibliographic Info

Article provided by University of Oradea, Faculty of Economics in its journal The Journal of the Faculty of Economics - Economic.

Volume (Year): 1 (2010)
Issue (Month): 1 (July)
Pages: 737-742

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Handle: RePEc:ora:journl:v:1:y:2010:i:1:p:737-742

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Related research

Keywords: : email marketing; online marketing; Romanian consumer;

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References

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  1. Veghes Calin & Pantea Carmen, 2009. "Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 869-873, May.
  2. Nicolae Al. Pop, 2006. "A new paradigm in contemporary marketing: relational marketing," Management & Marketing, Economic Publishing House, vol. 1(3), Autumn.
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Cited by:
  1. POP Nicolae Al. & ACATRINEI Carmen, 2011. "A Qualitative Research Regarding The Marketing Communication Tools Used In The Online Environment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(special), pages 119-125, July.

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