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El impacto del Campeonato del Mundo de Patinaje de Velocidad en Gijón/Measuring the Impact of the World Speed Skating Championship in Gijon

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Author Info

  • BAÑOS, JOSÉ

    ()
    (Departamento de Economía, UNIVERSIDAD DE OVIEDO, ESPAÑA.)

  • PUJOL, FRANCESC

    ()
    (Departamento de Economía, Grupo de Investigación en Economía, Deportes e Intangibles (ESI), UNIVERSIDAD DE NAVARRA, ESPAÑA.)

  • RODRÍGUEZ, PLÁCIDO

    ()
    (Departamento de Economía, Fundación Observatorio Económico del Deporte (FOED), UNIVERSIDAD DE OVIEDO, ESPAÑA.)

Abstract

En este artículo se analiza el impacto económico y mediático para la ciudad de Gijón de la celebración del Campeonato del Mundo de Patinaje de Velocidad, celebrado en septiembre del año 2008. Para medir el im¬pacto económico se utilizan las tablas input-output de Asturias transformándolas para calcular los coeficientes municipales, coeficientes que son los que se utilizan para medir el impacto económico en términos de valor añadido bruto y empleo. Se considera que los eventos deportivos y las ciudades son marcas para estudiar el impacto mediático. Con un servicio de media clipping se controlan las noticias aparecidas sobre el evento y sobre la ciudad de Gijón, antes, durante y después de la celebración del Campeonato. Los resultados económi¬cos son positivos principalmente por el gasto de los no residentes controlados por encuestas, en cambio el impacto mediático no fue muy relevante excepto en el sector ligado al patinaje. This article looks at economic and media impact for the city of Gijon by the celebration of the World Speed Skating Championships in September 2008. To calculate the economic impact we use Input-Output tables of Asturias transforming regional coefficients into city coefficients to measure the economic impact in terms of gross value added and employment We consider that the sports events and the cities are brands to study the media impact. With a media clipping service are handled the news appeared on the event and the city of Gijon, before, during and after the celebration of the Championships. The economic results are positive prin¬cipally for the expense of not residents controlled by surveys; on the other hand the media impact was not very relevant except in the sector linked to skating.

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Bibliographic Info

Article provided by Estudios de Economía Aplicada in its journal Estudios de Economía Aplicada.

Volume (Year): 30 (2012)
Issue (Month): (Agosto)
Pages: 703-732

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Handle: RePEc:lrk:eeaart:30_2_16

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Keywords: Análisis de impacto; Campeonato del Mundo de Patinaje de Velocidad; encuestas; modelo Input-Output; multiplicadores municipales; media clipping ; Impact Analysis; World Speed Skating Championship; Surveys; Input-Output; City Multipliers; Media Clipping.;

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  1. Ronald William McQuaid & Malcolm S Greig, 2003. "The Economic Impact of a Sporting Event: A Regional Approach," ERSA conference papers ersa03p170, European Regional Science Association.
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