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Efectos de las prácticas verdes en la lealtad: propuesta de un modelo para el entorno hotelero colombiano

Author

Listed:
  • Irene Gil-Saura
  • Mihaela Simona Moise
  • María Eugenia Ruiz-Molina

Abstract

El propósito de este estudio fue analizar la incidencia de las prácticas verdes como impulsoras para generar confianza, satisfacción y lealtad en los huéspedes. Para ello, a partir de una muestra de 302 huéspedes de hoteles en Bogotá, Colombia, se estimó un modelo de ecuaciones estructurales a través de la regresión de mínimos cuadrados parciales. Los resultados obtenidos evidencian que las prácticas sostenibles contribuyen al aumento de la confianza y la satisfacción de los huéspedes, y que estas, a su vez, influyen positivamente en su lealtad hacia el hotel. Además, dichos resultados ponen de manifiesto que una comprensión más profunda del perfil de los turistas medioambientalmente responsables puede ayudar a los hoteles a disenar un modelo de negocio amigable con el entorno natural.

Suggested Citation

  • Irene Gil-Saura & Mihaela Simona Moise & María Eugenia Ruiz-Molina, 2021. "Efectos de las prácticas verdes en la lealtad: propuesta de un modelo para el entorno hotelero colombiano," Estudios Gerenciales, Universidad Icesi, vol. 37(160), pages 425-438, August.
    • Handle: RePEc:col:000129:019527
    DOI: 10.18046/j.estger.2021.160.4072
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    More about this item

    Keywords

    prácticas verdes; confianza; satisfacción; lealtad; hoteles;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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