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Kulturell bedingtes Investorenverhalten: Ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations

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  • Enke, Margit
  • Reimann, Martin
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    Abstract

    Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an der Schnittstelle zwischen Investor-Relations-Managern und institutionellen Investoren erarbeitet. Dabei wird der Kommunikations- und Informationsprozess beider Seiten anhand des Stimulus-Organismus-Reaktions-Modells des Kaufverhaltens dargestellt. -- Globally operating corporations are increasingly confronted with the specific behavior of a culturally diverse investor audience. Against this background, the paper develops appropriate hypotheses regarding selected culture-related problems at the interface of investor relations managers and institutional investors. Thus, the communication and information process of both sides is displayed by applying the stimulus-organism-response-model of consumer behavior.

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    Bibliographic Info

    Paper provided by TU Bergakademie Freiberg, Faculty of Economics and Business Administration in its series Freiberg Working Papers with number 2003,08.

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    Date of creation: 2003
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    Handle: RePEc:zbw:tufwps:200308

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    Keywords: Investorenverhalten; Investor Relations; Verhaltenswissenschaftliche Finanztheorie; Deskriptive Entscheidungstheorie; Globales Konsumentenverhalten; Stimulus-Organismus-Reaktions-Modell; Interkulturelle Kommunikation; Investor Behavior; Investor Relations; Behavioral Finance; Descriptive Decision Theory; Global Consumer Behavior; Stimulus-Organism-Response-Model; Intercultural Communication;

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    1. Terrance Odean, 1998. "Are Investors Reluctant to Realize Their Losses?," Journal of Finance, American Finance Association, vol. 53(5), pages 1775-1798, October.
    2. De Bondt, Werner F M & Thaler, Richard H, 1990. "Do Security Analysts Overreact?," American Economic Review, American Economic Association, vol. 80(2), pages 52-57, May.
    3. Shlomo Benartzi & Richard H. Thaler, 1993. "Myopic Loss Aversion and the Equity Premium Puzzle," NBER Working Papers 4369, National Bureau of Economic Research, Inc.
    4. Puri, Manju, 1996. "Commercial banks in investment banking Conflict of interest or certification role?," Journal of Financial Economics, Elsevier, vol. 40(3), pages 373-401, March.
    5. Alfred Lehar & Otto Randl, 2006. "Chinese Walls in German Banks," Review of Finance, European Finance Association, vol. 10(2), pages 301-320.
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