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Innovations as a Basis for Marketing Strategies of Russian Oil Companies in the Conditions of Oil Prices Reduction

In: Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management

Author

Listed:
  • Elena G. Popkova

    (Volgograd State Technical University)

  • Lilia Poluyufta

    (Volgograd State Technical University)

  • Yulia Beshanova

    (Volgograd State Technical University)

  • Larisa V. Popova

    (Volgograd State Agrarian University)

  • Elena Kolesnikova

    (Rostov International Institute of Economics and Management)

Abstract

The purpose of the article is to verify this hypothesis and study innovational components of marketing strategies of Russian oil companies in the conditions of oil prices reduction. Methodological basis of this work includes general scientific methods of research. In particular, the authors use the method of regression and correlation analysis, adapted method of evaluation of effectiveness, method of analysis of causal connections, and method of problem and systemic analysis, synthesis, induction, deduction, and formalization. The authors perform the analysis of influence of the level of global oil prices on innovational activity of Russian oil companies, evaluate effectiveness of current marketing strategies of Russian oil companies in the conditions of world oil prices reduction, and develop framework perspective innovations-oriented marketing strategy for Russian oil companies in the conditions of oil prices reduction.

Suggested Citation

  • Elena G. Popkova & Lilia Poluyufta & Yulia Beshanova & Larisa V. Popova & Elena Kolesnikova, 2017. "Innovations as a Basis for Marketing Strategies of Russian Oil Companies in the Conditions of Oil Prices Reduction," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 449-455, Springer.
    • Handle: RePEc:spr:conchp:978-3-319-60696-5_57
    DOI: 10.1007/978-3-319-60696-5_57
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    Cited by:

    1. Popkova, Elena G. & Sergi, Bruno S., 2021. "Energy efficiency in leading emerging and developed countries," Energy, Elsevier, vol. 221(C).

    More about this item

    Keywords

    M31; O32;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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