Advanced Search
MyIDEAS: Login to save this article or follow this journal

At the Moscow market of frozen vegetables and fruits need new strategies

Contents:

Author Info

  • Sidorchuk, Roman

    ()
    (Milagro M
    RSconsult
    Russian Economical Plehanov's Academy)

Abstract

Frozen fruits and vegetables, in the form as we are accustomed to see them, are in Russia is relatively short history. The main goal of our marketing research is to obtain an overview of the status of the Moscow market of frozen vegetables and fruits by the end of 2000 and early 2001. The study is based on the conduct of unstructured interviews with managers, leading managers and owners of wholesale companies and industries engaged in wholesale and retail trade in frozen fruits and vegetables in the Moscow region. Also used statistical data and related studies conducted by "Milagro M". The article presents some of the results: the structure of the market by product and brand, consumption patterns, market size. Based on the analysis of the results has been suggested. that the market capacity will grow for a long time, but to compete manufacturers, distributors and wholesalers, companies need to develop new sales channels, develop and apply new strategies to retain and expand the market.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.marketing-mba.ru/article/2a_sidorchuk.pdf
Download Restriction: no

Bibliographic Info

Article provided by Department of Marketing, Marketing MBA (RSconsult) in its journal On-line Journal Marketing management firms. Marketing MBA.

Volume (Year): 0 (2010)
Issue (Month): ()
Pages: 0

as in new window
Handle: RePEc:mmb:journl:articl2

Contact details of provider:
Postal: 127018, Moscow, St. Skladochnaya, 1-18, of. 429
Phone: +7 (495) 545-49-35
Email:
Web page: http://www.marketing-mba.ru
More information through EDIRC

Related research

Keywords: agricultural economics; meat market; strategies; wholesale market; frozen foods; market structure; marketing; marketing research; Moscow Region; Russia; frozen vegetables; frozen fruits; Milagro M; market size;

Find related papers by JEL classification:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:mmb:journl:articl2. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sidorchuk, Roman).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.