IDEAS home Printed from https://ideas.repec.org/a/rom/rmcimn/v18y2017i4p406-420.html
   My bibliography  Save this article

Using Internal Marketing Communications to Improve HRM in Service-Based Sports Organizations

Author

Listed:
  • Vlad I. RO?CA

    (Bucharest University of Economic Studies, Romania)

Abstract

This essay looks at how internal marketing can contribute to increasing the performances of sports organization. A particular component of the internal marketing paradigm receiving attention is communication. The paper analyses ideas about how learning from the general marketing theory can help sports club managers better communicate within their organization in order to enhance their personnel’s motivation and performances. The ultimate goals of sports clubs are winning success and delivering high value to the fans watching. An outward-inspired but inwardimplemented marketing pattern can help managers boost the performances of employees and of their organizations. In an intelligence-based, knowledge-driven economy, bench marking and best business practices can help improve a lot. Hence, the research aims to expand on a combination of general business allied theories and apply them to a sector that has received less attention in theory: performance sports.

Suggested Citation

  • Vlad I. RO?CA, 2017. "Using Internal Marketing Communications to Improve HRM in Service-Based Sports Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(4), pages 406-420, October.
    • Handle: RePEc:rom:rmcimn:v:18:y:2017:i:4:p:406-420
    as

    Download full text from publisher

    File URL: https://rmci.ase.ro/no18vol4/06.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ferit ÖLÇER & Margareta Stela FLORESCU & Marian NÃSTASE, 2014. "The Effects of Transformational Leadership and Emotional Intelligence of Managers on Organizational Citizenship Behaviors of Employees," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(4), pages 385-401, October.
    2. Stefan Vladutescu & Ilie Budica & Aurelia Dumitru & Georgiana Camelia Stanescu, 2015. "Functions And Forms Of Managerial Communication," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(2), pages 191-201, December.
    3. Shahrazad Hadad & Oana (Drumea) Găucă, 2014. "Social impact measurement in social entrepreneurial organizations," Management & Marketing, Economic Publishing House, vol. 9(2), Summer.
    4. M. Kursad Ozlen, 2013. "Comparison of the adoption of knowledge management systems among the employees of a Turkish municipality," Journal of Community Positive Practices, Catalactica NGO, issue 1, pages 112-129.
    5. Lucia Ovidia VREJA & ?tefan-Dominic GEORGESCU & Sergiu B?LAN, 2014. "Evolutionary Theory And Evolutionary Management," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 951-963, November.
    6. Aurelia Dumitru & Alina Georgiana Motoi & Andrei Bogdan Budica, 2015. "What kind of leader is a manager?," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 1(1), pages 50-60, December.
    7. Hilary, Gilles & Hsu, Charles & Segal, Benjamin & Wang, Rencheng, 2016. "The bright side of managerial over-optimism," Journal of Accounting and Economics, Elsevier, vol. 62(1), pages 46-64.
    8. Andries J. Du Plessis, 2014. "Human resource`s role with business recovery during and after a recession to engage employees and retain talent," Journal of Community Positive Practices, Catalactica NGO, issue 3, pages 19-38.
    9. DUMITRU, Nicoleta Rossela & STOICA, Ivona, 2012. "Internal Communication - A Prerequisite For Organizational Effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 45-50, September.
    10. Voinea Dan Valeriu & Opran Elena Rodica & Busu Oprea Valentin & Vladutescu Stefan, 2015. "Embarrassments In Managerial Communication," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 11(2), pages 171-180, June.
    11. Florentin Smarandache & Daniela Gifu & Mirela Teodorescu, 2015. "Neutrosophic elements in discourse," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 2(1), pages 25-32, August.
    12. Marian NASTASE & Oana - Catalina TAPURICA & Florin TACHE, 2010. "Involving Project Leaders within Project Management Teams – Key Factor towards Competitiveness," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(4), pages 582-590, October.
    13. Roger F. Brooks & Ian N Lings & MARTINA A BOTSCHEN, 1999. "Internal Marketing and Customer Driven Wavefronts," The Service Industries Journal, Taylor & Francis Journals, vol. 19(4), pages 49-67, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mircea Bunaciu, 2016. "Public Healthcare Services - Component of Tertiary Economy," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 3(1), pages 121-140, May.
    2. Oprea Valentin BUSU & Elena Cristina ANDREI, 2018. "The Divine Proportion’s Incidence in Facial and Dental Aesthetics," Revista romaneasca pentru educatie multidimensionala - Journal for Multidimensional Education, Editura Lumen, Department of Economics, vol. 10(1), pages 155-170, March.
    3. Xenia NEGREA, 2019. "Social Journalism In Online World. Conceptual Delimitations," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 6(1), pages 227-234, July.
    4. Oprea Valentin BUSU & Elena Cristina ANDREI, 2018. "The Divine Proportion’s Incidence in Facial and Dental Aesthetics," Revista romaneasca pentru educatie multidimensionala - Journal for Multidimensional Education, Editura Lumen, Department of Economics, vol. 10(1), pages 155-170, March.
    5. Ulrike Malmendier & Vincenzo Pezone & Hui Zheng, 2023. "Managerial Duties and Managerial Biases," Management Science, INFORMS, vol. 69(6), pages 3174-3201, June.
    6. Janusz Grabara & Petre Brezeanu & Ana-Petrina Paun, 2016. "The Correlation Analysis Between the Public Debt, the Budget Deficit and GDP in Romania," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 2(1), pages 5-15, October.
    7. Madalina Strechie, 2015. "Cicero - an Investigative Journalist," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 1(1), pages 61-71, December.
    8. Dr.Mallika Srivastava & Samantak Bhadra & Siddharth Goli & Trisha Kumar Kamisetti, 2015. "Customer Service Quality at Retail Stores in Hyderabad Airport," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 6(3), pages 43-52, September.
    9. Mariana Man & Maria Ciurea, 2016. "Transparency of Accounting Information in Achieving Good Corporate Governance. True View and Fair Value," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 3(1), pages 41-62, May.
    10. Lings, Ian N., 2004. "Internal market orientation: Construct and consequences," Journal of Business Research, Elsevier, vol. 57(4), pages 405-413, April.
    11. Aurelia Dumitru & Andrei Bogdan Budica & Alina Georgiana Motoi, 2016. "Managerial-Systemic Profile Of A Tourism Company," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 13(2), pages 36-45, June.
    12. Aabo, Tom & Hanousek, Jan & Pantzalis, Christos & Park, Jung Chul, 2023. "CEO personality traits and corporate value implication of acquisitions," Journal of Empirical Finance, Elsevier, vol. 73(C), pages 86-106.
    13. Dr. Neelotpaul Banerjee & Santosh Sah, 2012. "A Comparative Study of Customers¡¯ Perceptions of Service Quality Dimensions between Public and Private Banks in India," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 3(5), pages 33-44, September.
    14. Karsten Hadwich & Corina Keller, 2015. "Interne Servicequalität in Unternehmen: Eine empirische Untersuchung der Einflussfaktoren und Auswirkungen," Schmalenbach Journal of Business Research, Springer, vol. 67(2), pages 170-205, May.
    15. Ebru Gozukara, 2016. "Beyond the Expected Activities: The Role of Impulsivity between Emotional Intelligence and Employee Creativity," International Business Research, Canadian Center of Science and Education, vol. 9(3), pages 143-153, March.
    16. Johannes Brunzel, 2021. "Overconfidence and narcissism among the upper echelons: a systematic literature review," Management Review Quarterly, Springer, vol. 71(3), pages 585-623, July.
    17. Brzustewicz, Paweł & Escher, Iwona & Hatami, Akram & Hermes, Jan & Keränen, Anne & Ulkuniemi, Pauliina, 2022. "Emergence of social impact in company–NGO relationships in corporate volunteering," Journal of Business Research, Elsevier, vol. 140(C), pages 62-75.
    18. Vlad I. Rosca, 2018. "Read all about it! How mobile phone web access elevates online news consumption," Journal of Community Positive Practices, Catalactica NGO, issue 1, pages 47-58.
    19. Elif Aydin, 2019. "The Effect of Spiritual Intelligence and Optimistic on Creativity in Team and Individual Sports Activities of Trabzon University Students," Asian Journal of Education and Training, Asian Online Journal Publishing Group, vol. 5(3), pages 397-402.
    20. Vladimir Modrak & Sorin Mihai Radu & Florin Vilceanu, 2016. "Residual Lifetime of Lifting Instalation Established by Non-Destructive Methods," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 2(1), pages 48-55, October.

    More about this item

    Keywords

    sports marketing; internal marketing; communications; human resources management; personnel management; information and knowledge.;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:rmcimn:v:18:y:2017:i:4:p:406-420. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marian Nastase (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.