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Labeling in Food Industries – a Marketing Strategy

Author

Listed:
  • Neacºu Nicoleta Andreea

    (”Transilvania”University of Brasov, Faculty of Economics and Business Administration)

Abstract

The objective of foodstuff labeling is to guarantee that consumers have access to complete information on the content and composition of products, in order to protect their health and their interests. Other information may provide details on a particular aspect of the product, such as its origin or production method. Marketers use food labeling as a strategy to attract customers and promote products. In this paper we present role of food labeling for consumers, but also in marketing.

Suggested Citation

  • Neacºu Nicoleta Andreea, 2012. "Labeling in Food Industries – a Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 841-843, Decembre.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:841-843
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    More about this item

    Keywords

    food; labeling; marketing.;
    All these keywords.

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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