IDEAS home Printed from https://ideas.repec.org/a/pos/journl/13-1.html
   My bibliography  Save this article

Сучасні Елементи Іміджу Підприємства Роздрібної Торгівлі
[Modern elements of retail enterprise image]

Author

Listed:
  • Vagina Julia
  • Kartava Maria

    (V. N. Karazin Kharkiv National University)

Abstract

В статті розглянуто теоретичні основи формування іміджу підприємств роздрібної торгівлі. На прикладі мережі супермаркетів «Сільпо» виконаний аналіз основних інструментів, за допомогою яких створюється імідж сучасної торговельної організації. Theoretical bases of forming the image of enterprises of retail enterprises are considered in the article. On the example of “Silpo” supermarket network the analysis of basic instruments of modern trade organization image building was executed.

Suggested Citation

  • Vagina Julia & Kartava Maria, 2016. "Сучасні Елементи Іміджу Підприємства Роздрібної Торгівлі [Modern elements of retail enterprise image]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(8(13)), pages 3.1-3.6, August.
    • Handle: RePEc:pos:journl:13-1
    DOI: 10.22178/pos.13-3
    as

    Download full text from publisher

    File URL: http://pathofscience.org/index.php/ps/article/view/207/226
    Download Restriction: no
    File URL: https://libkey.io/10.22178/pos.13-3?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    роздрібна торгівля; імідж підприємства; асортимент; цінова політика; інтер’єр; retail business; image of enterprise; assortment; price policy; interior.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pos:journl:13-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Andrey Kataev (email available below). General contact details of provider: http://pathofscience.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.