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Welcome to Carpathian Delta! Doripesco s participation at TuttoFood, Expo Milano 2015

Author

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  • COC, Ruxandra

Abstract

Romania participated at TuttoFood 2015with a national pavilion, Romanian dishes promoted on this occasion being distributed in two stands. Doripesco, which has six certified traditional food products, is a family business developed with passion and devotement, with love for profession and respect for nature, and it was Romania s only representative on fish products. On the occasion of its successful participation at Tutto Food 2015 Doripesco proved again its art of food products offering. TuttoFood, Expo Milano 2015, was a good opportunity to meet new potential partners and create authentic and lasting brand awareness for Doripesco products.

Suggested Citation

  • COC, Ruxandra, 2015. "Welcome to Carpathian Delta! Doripesco s participation at TuttoFood, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 20-35, June.
    • Handle: RePEc:rdc:journl:v:6:y:2015:i:2:p:20-35
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    More about this item

    Keywords

    TuttoFood; Expo Milano 2015; fish products; marketing strategy; brand awareness;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q22 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Fishery

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