Advanced Search
MyIDEAS: Login to save this book or follow this series

Cybermarketing

Contents:

Editor Info

  • Mihai Orzan
    () (School of Marketing, Academy of Economic Studies)

Additional information is available for the following registered editor(s):

Author Info

  • Gheorghe Orzan

    ()
    (School of Marketing, Academy of Economic Studies)

Abstract

The Internet has fundamentally changed communication among consumers and is likely to impose similar changes for marketing in general. As a result, marketers face a great number of challenges arising from the need to incorporate a growing number of new technologies into their communication, research, pricing and even product development activities. This is an excellent textbook that incorporates most of the tools and techniques that marketers need to master in order to adapt to new trends in consumers’ behavioral patterns, and overall a pleasant and informative reading.

Download Info

To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.

Bibliographic Info

as in new window
This book is provided by Academy of Economic Studies, School of Marketing in its series marketing books with number 2 and published in 2007.

Edition: 1
Handle: RePEc:ase:mkbook:2

Contact details of provider:
Web page: http://www.edumark.ase.ro

Related research

Keywords: Internet; Web2.0; Internet2; website; blog; podcasting; RSS; marketing mix; marketing strategy; usability; website development; traffic; SEO;

Find related papers by JEL classification:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Morozan, Cristian & Enache, Elena & Vechiu, Camelia, 2009. "Evolution of digital marketing," MPRA Paper 13725, University Library of Munich, Germany.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:ase:mkbook:2. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mihai Orzan).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.