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Editor Info

  • Mihai Orzan
    () (School of Marketing, Academy of Economic Studies)

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Author Info

  • Gheorghe Orzan

    (School of Marketing, Academy of Economic Studies)


The Internet has fundamentally changed communication among consumers and is likely to impose similar changes for marketing in general. As a result, marketers face a great number of challenges arising from the need to incorporate a growing number of new technologies into their communication, research, pricing and even product development activities. This is an excellent textbook that incorporates most of the tools and techniques that marketers need to master in order to adapt to new trends in consumers’ behavioral patterns, and overall a pleasant and informative reading.

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Bibliographic Info

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This book is provided by Academy of Economic Studies, School of Marketing in its series marketing books with number 2 and published in 2007.

Edition: 1
Handle: RePEc:ase:mkbook:2

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Related research

Keywords: Internet; Web2.0; Internet2; website; blog; podcasting; RSS; marketing mix; marketing strategy; usability; website development; traffic; SEO;

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Cited by:
  1. Morozan, Cristian & Enache, Elena & Vechiu, Camelia, 2009. "Evolution of digital marketing," MPRA Paper 13725, University Library of Munich, Germany.


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