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Marketing’ S Continuous Rise And Shine

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  • PURCAREA, Theodor Valentin

Abstract

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Suggested Citation

  • PURCAREA, Theodor Valentin, 2014. "Marketing’ S Continuous Rise And Shine," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 06-25, September.
  • Handle: RePEc:hmm:journl:v:4:y:2014:i:3:p:06-25
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v4i3/2.pdf
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    Cited by:

    1. PURCAREA, Theodor, 2015. "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 28-35, December.

    More about this item

    Keywords

    Marketing function; Creative; Accountable; and Real-Time Marketing; Marketing ROI Thinking; Balanced Inbound and Outbound marketing; Customer-Centricity; Lean Content Marketing; Buyer’s Journey Both-Brain Approach;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles

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