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Electoral Prescribers. Who Are They?

Author

Listed:
  • Constantin SASU

    (Universitatea „Alexandru Ioan Cuza” Iași)

  • Marius Sorin DANGA

    (Universitatea „Alexandru Ioan Cuza” Iași)

Abstract

The decision to vote and choosing among the candidates is an extremely important one with repercussions on everyday life by determining, in global mode, its quality for the whole society. Therefore the whole process by which the voter decides becomes a central concern. Prescribers, supposed to have a big influence on the electoral market, are a component of the microenvironment political organizations. These are people who occupy important positions that can influence the behavior of others. In the political environment, prescribers are known under the name of "opinion formers", "opinion leaders", "mediators" (Beciu, 2009) or "influencers" (Keller and Berry, 2003 Weimann, 1994). This paper aims to review the central opinions on what is the influence prescribers, opinion makers on voting behavior, voting and decisions on whether and how they act?

Suggested Citation

  • Constantin SASU & Marius Sorin DANGA, 2016. "Electoral Prescribers. Who Are They?," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 37, pages 305-313, December.
    • Handle: RePEc:cmj:interc:y:2016:i:37:p:305-313
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    More about this item

    Keywords

    Electorate; Electoral Prescribers; Political Marketing; Voting Decision; Influencers; Opinion Leadership;
    All these keywords.

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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