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Continutul si caracteristicile produselor si serviciilor finaciar-bancare

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Author Info
Alina Filip () (School of Marketing, Academy of Economic Studies)
Abstract

Institutiile financiar-bancare actioneaza intr-un mediu dinamic, iar luarea deciziilor cu privire la modalitatea optima de desfasurare a activitatilor de piata implica, pe langa un grad ridicat de flexibilitate si adaptabilitate a managerilor la schimbarile mediului de afaceri, considerarea aportului adus de angajati si clienti in concretizarea ofertei financiare.

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File URL: http://www.edumark.ase.ro/RePEc/rmko/1/5.pdf
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Publisher Info
Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 1 (January)
Pages: 29-34
Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Handle: RePEc:ase:journl:v:1:y:2007:i:1:p:27-33

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Web page: http://www.edumark.ase.ro

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Related research
Keywords: service-profit chain marketing financial services financial-banking risks fiduciary responsibility lantul serviciu-profit marketingul serviciilor financiare riscuri financiare riscuri bancare responsabilitate fiducitara

Find related papers by JEL classification:
G2 - Financial Economics - - Financial Institutions and Services
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

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This page was last updated on 2008-11-20.

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