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Continutul si caracteristicile produselor si serviciilor finaciar-bancare

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Author Info

  • Alina Filip

    ()
    (School of Marketing, Academy of Economic Studies)

Abstract

Institutiile financiar-bancare actioneaza intr-un mediu dinamic, iar luarea deciziilor cu privire la modalitatea optima de desfasurare a activitatilor de piata implica, pe langa un grad ridicat de flexibilitate si adaptabilitate a managerilor la schimbarile mediului de afaceri, considerarea aportului adus de angajati si clienti in concretizarea ofertei financiare.

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File URL: http://www.edumark.ase.ro/RePEc/rmko/1/5.pdf
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Bibliographic Info

Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 1 (January)
Pages: 29-34

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Handle: RePEc:ase:journl:v:1:y:2007:i:1:p:27-33

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Web page: http://www.edumark.ase.ro

Related research

Keywords: service-profit chain; marketing financial services; financial-banking risks; fiduciary responsibility; lantul serviciu-profit; marketingul serviciilor financiare; riscuri financiare; riscuri bancare; responsabilitate fiducitara;

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