Strategic university management and marketing)
AbstractThe Bologna process initiated a series of changes in the Romanian higher education structure, such that it will become comparable and compatible with the higher education systems from the other countries which signed the Bologna Declaration, in 1999. Implementing this process requirements and increasing the competitiveness of universities from this European area need new approaches in the university governance. In this perspective, the present paper deals with the problem of implementing strategic management and marketing, based on corporate experience. Participating directly in this process at the top management level of the Ministry of Education and Research, the authors analyze both the generic forces for promoting this change and the inertial forces. Implementation of the strategic management has been done through a series of changes in the higher education legislation, as well as through a coherent program of necessity awareness for rectors, vicerectors, deans and vicedeans from the university system. It has been a progressive process, which lasted several years and proved that the higher education restructuring is possible only the when there is a clear vision and an adequate political will. Unlike strategic management, strategic marketing can be implemented at the level of each university, without being necessary the Ministry of Education and Research intervention. To illustrate this fact we will present some examples from the American university area.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.
Volume (Year): 9 (2007)
Issue (Month): 22 (June)
Strategic management; Strategic marketing; Bologna proces;
Find related papers by JEL classification:
- I20 - Health, Education, and Welfare - - Education - - - General
- I28 - Health, Education, and Welfare - - Education - - - Government Policy
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gavrila Alexandru).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.