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110 Years of Marketing

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  • Krum Alexandrov
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    Abstract

    The study discusses issues related to the emergence and development of marketing, the stages, approaches and paradigms used for marketing activities in the U.S. and Europe. Particular attention is paid to some new marketing theories, developed in European countries as alternatives to marketing-management.

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    Bibliographic Info

    Article provided by Bulgarian Academy of Sciences - Economic Research Institute in its journal Economic Thought.

    Volume (Year): (2012)
    Issue (Month): 6 ()
    Pages: 121-127

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    Handle: RePEc:bas:econth:y:2012:i:6:p:121-127

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