The Role And Implications Of Telemarketing In Media. Case Study: Transilvania Expres Daily Publication Of Brasov
AbstractDuring crisis, one of the first measures taken by the leadership management is the reduction, sometimes major, of marketing budgets. But, during this period, the promotion is essential and neglecting the communication actions may lead to significant losses on a long term basis. In the current economic context, the main purpose of any promotional campaign should be to obtain a direct answer from those exposed to message. A solution in this sense is to create the telemarketing which may reduce costs even by half (if it is integrated within the general marketing strategy) and may significantly increase the amount of sales, offering many benefits, unable to be obtained through other sales techniques.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by University of Petrosani, Romania in its journal Annals of the University of Petrosani - Economics.
Volume (Year): 10 (2010)
Issue (Month): 4 ()
Contact details of provider:
Web page: http://www.upet.ro/
media; telemarketing; sales; communication;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Imola Driga).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.