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Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions

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  • Chatzigeorgiou, Chryssoula
  • Simeli, Ioanna

Abstract

This study presents the development of a conceptual economic model that demonstrates the dynamic nature of the relationship between service quality and guest satisfaction in the agrotourism accommodation sector, based on theories derived from social psychology and previous research in the marketing, management, and services literature. The model was tested using sample data from guests of four different agrotourism firms, and was modified because of empirical results. The final model improves understanding of the relationship between service quality and guest satisfaction because these constructs were examined from the process perspective of an agrotourism accommodation experience; it portrays service quality and satisfaction in the context of a complete system.

Suggested Citation

  • Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2017. "Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions," MPRA Paper 87914, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:87914
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Agrotourism marketing; guest satisfaction; service quality; re-visit intentions;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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