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Investigating wedding quality characteristics: Evidence from Kaohsiung

Author

Listed:
  • Liu, Hui-Chi (Rio)
  • Jing, Pu-Han (Anderson)
  • Chiu, Yu-Yin (Joe)

Abstract

Having a perfect and romantic wedding were the dream of bridges and grooms. Nowadays, people have variety of forms; the choice of the new space is relatively broad. However, with the wedding companies comes out, many merchants offering different forms to cater for customers. Therefore, to let the wedding company can understand the needs of customers, we used the Kano Model to analyze the factors and what reasons can reduce the satisfaction of customers. The results indicate that “Main purpose of this project is to determine wedding market strategies in Taiwan. An analysis of the basic satisfaction dimensions of the Kano model was established based on the specific service attributes that most affect the total satisfaction of wedding company customers. It is planned to identify the voice of the wedding customer and then translate voice of the customer into critical to quality characteristics (CTQs).

Suggested Citation

  • Liu, Hui-Chi (Rio) & Jing, Pu-Han (Anderson) & Chiu, Yu-Yin (Joe), 2015. "Investigating wedding quality characteristics: Evidence from Kaohsiung," MPRA Paper 77407, University Library of Munich, Germany, revised 16 Sep 2015.
    • Handle: RePEc:pra:mprapa:77407
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    File URL: https://mpra.ub.uni-muenchen.de/77407/1/MPRA_paper_77407.pdf
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    References listed on IDEAS

    as
    1. Chen, Chun-Chih & Chuang, Ming-Chuen, 2008. "Integrating the Kano model into a robust design approach to enhance customer satisfaction with product design," International Journal of Production Economics, Elsevier, vol. 114(2), pages 667-681, August.
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    Cited by:

    1. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor brand loyalty: Evidence from mature tourism destinations in Greece," MPRA Paper 93897, University Library of Munich, Germany.
    2. Huang, Tzu-Wei (Arwen) & Tseng, Wan-Yu (Quentina) & Lin, Jing-Yao (Jerry) & Tay, Ching-Xiong (Dennis), 2017. "Investigating casino event management integration: The case of East and South Asia casinos," MPRA Paper 87915, University Library of Munich, Germany.
    3. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," EconStor Conference Papers 215864, ZBW - Leibniz Information Centre for Economics.
    4. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(5), pages 102-120.
    5. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper 93933, University Library of Munich, Germany.
    6. Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2017. "Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions," MPRA Paper 87914, University Library of Munich, Germany.
    7. Fotiadis, Anestis, 2018. "Modelling wedding marketing strategies: An fsQCA Analysis," MPRA Paper 88249, University Library of Munich, Germany.

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    More about this item

    Keywords

    Weddings; management; satisfaction; Kano model;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development

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