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Critical Considerations towards Contactless Payment Processes in the Retail Industry

Author

Listed:
  • Fiedler, Martin

    (IT-Projektleiter und Consultant in München, Forschungsgebiet: RFID und seine Anwendungen im Kundenkontakt)

Abstract

This article is referring to a study on the acceptance of contactless payment instruments in the Gennan retail market. lt aims to show limitations as well as to give different perspectives approaching contact­ less payment processes, by focusing on customers that are not elements of the group of early adopters of the technology. The requirements of services that are in need of a substantial amount of explanatory support and emphasizing on the inverse customer core group points at essential complementary and side effects of the sales process. The thereby generated surplus is for certain customers the decisive criterion to buy a service or product. A critical consideration of factors that encourage the acceptance of the contactless payment technology reveals therefore a point of view of certain customers that is in contrast to the commercial targets of the retail industry. The main difference will appear in the opposite positions of retailers and members of the invers customer core group towards the human-resource allocation. In the end it is an ethical consideration as well as a business one, to substitute human sales staff by vendor machines.

Suggested Citation

  • Fiedler, Martin, 2013. "Critical Considerations towards Contactless Payment Processes in the Retail Industry," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 56-60, September.
    • Handle: RePEc:ris:zfioef:0087
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    More about this item

    Keywords

    contactless payment; mobile payment; e-payment; RFID; check out; cashier; vendor machines; sales staff;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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