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Buying Behaviour Of International Shopping Center Consumers- An Application In Bursa

Author

Listed:
  • Omer Akat
  • Cagatan Task›n
  • Aysun Ozdemir

    (Dumlipinar University)

Abstract

Consumer behaviour is affected by many factors such as demographic, economic, social, psychological, cultural factors and product, price, place and promotion decisions. The composition of these factors determinesconsumer behaviour. Besides these factors, retail industry which is a developing sector, has a great impact on the differentiation of shopping habits. Supermarkets, hypermarkets and especially international shopping centers are shaping the buying behaviour of the consumers. As a natural result of the severe competition in the sector, retail companies try to determine better the needs and wants of their potential consumers. This paper covers the research of asubject which was not handled sufficiently especially in the domestic literature. In this study, the aim is therefore to profile the international shopping center consumers to examine the buying behaviour of these consumers by the help of various hypothesis and to make contributions to the literature involved.

Suggested Citation

  • Omer Akat & Cagatan Task›n & Aysun Ozdemir, 2006. "Buying Behaviour Of International Shopping Center Consumers- An Application In Bursa," Anadolu University Journal of Social Sciences, Anadolu University, vol. 6(2), pages 13-30, December.
    • Handle: RePEc:and:journl:v:6:y:2006:i:2:p:13-30
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    File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2006-2/sos_bil.2.pdf
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    More about this item

    Keywords

    Consumer Behaviour; International Shopping Centers; Bursa.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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