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Kruvaziyer Turizminde Turistlerin Tavsiye Niyetlerinde Destinasyon Imajinin Etkisi

Author

Listed:
  • Eda Atilgan INAN

    (Akdeniz Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • Serkan AKINCI

    (Akdeniz Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • Aslihan KIYMALIOGLU

    (Akdeniz Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu)

  • M. Savas AKYUREK

    (Denizcilik Mustesarligi, Antalya Bolge Mudurlugu)

Abstract

Calismanin amaci bilissel imajin destinasyonun genel ima-ji uzerindeki etkisini ve genel imajin kruvaziyer yolcularinin destinasyonu tavsiye niyetleri uzerindeki etkisini belirlemektir. Calisma, yukselen bir turizm turu olan kruvaziyer turizmine odaklanmistir. Arastirma, Alanya’da gerceklestirilmis ve anketler kolayda ornekleme yontemi ile kruvaziyer turistlere dagitilmistir. Onerilen model, yapisal denklem modelleme ile test edilmistir. Arastirma sonucunda bilissel imajin iki boyutunu olusturan altyapi ve kulturun genel imaj uzerinde anlamli etkiye sahip oldugu; genel imajin da kruvaziyer turistlerinin tav-siye niyetlerini anlamli sekilde etkiledigi ortaya cikmistir. Calisma, kolayda ornekleme yontemi kullanmasindan kaynaklanan ve bulgularin genellestirilmesine imkan vermemesinden dogan bir sinirliliga sahiptir. Arastirma bulgulari yerel yoneticiler icin onemli cikarimlar icermektedir. Kruvaziyer turistlerini etkileyecek faktorlerin ortaya konmasi, bolgenin, pazardaki onemli destinasyonlardan biri haline gelmesine ve ekonomik gelismenin yani sira bolgede yasayan halkin refahinin artmasi-na imkan verecektir.

Suggested Citation

  • Eda Atilgan INAN & Serkan AKINCI & Aslihan KIYMALIOGLU & M. Savas AKYUREK, 2011. "Kruvaziyer Turizminde Turistlerin Tavsiye Niyetlerinde Destinasyon Imajinin Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(3), pages 487-497.
    • Handle: RePEc:ege:journl:v:11:y:2011:i:3:p:487-497
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    More about this item

    Keywords

    Kruvaziyer turizmi; destinasyon imaji; davranissal niyet;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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