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The Importance of Marketing Mix in the Development of the Pension "The Garden Resort"

Author

Listed:
  • Violeta-Andreea Andreiana

    (Valahia University of Targoviste, Targoviste, Romania)

  • Georgiana-Daniela Badicu

    (Valahia University of Targoviste, Targoviste, Romania)

  • Dorin Iancu

    (Valahia University of Targoviste, Targoviste, Romania)

Abstract

New trends of tourists are targeting to the rural areas, the search of some ideal places for rest and recreation, which is a chance for development of rural areas deprived, contributing to valorisation the potential of the area, raising living standards, job creation employment, economic growth area, decongest crowded tourist areas etc. For a hostel to carry on turist business for purposes of profit, it is imperative that the marketing mix to be well formulated. Analysis of the marketing mix is an opportunity to identify if services meet the requirements of tourists, if their price is accepted, if the distribution of tourism services is most appropriate and whether to offer greater promotion pension.

Suggested Citation

  • Violeta-Andreea Andreiana & Georgiana-Daniela Badicu & Dorin Iancu, 2016. "The Importance of Marketing Mix in the Development of the Pension "The Garden Resort"," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 7(2), pages 69-78, August.
  • Handle: RePEc:urn:urnste:v:7:y:2016:i:2:p:69-78
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    More about this item

    Keywords

    hostel; marketing; marketing mix; tourism; tourist activity;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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