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Un análisis bayesiano de la variación temporal del escenario de compra de los hogares

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Author Info

  • Carmen Berné Manero

    (Universidad de Zaragoza)

  • Manuel Salvador Figueras

    (Universidad de Zaragoza)

  • Noemí Martínez Caraballo

    (Universidad de Zaragoza)

  • Pilar Gargallo Valero

    (Universidad de Zaragoza)

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    Abstract

    This paper aims to analyse the underlying factors of varied behaviour shown in the store set of purchase of households during a time period (temporal variation). In order to examine whether there are differences between households with and without shopping varied behaviour, a Bayesian Separate Decisions Model has been used. By using data from AC Nielsen, results show that shopping frequency, monthly expenditure volume per capita, age of the person responsible for purchasing of grocery and household products, social status, household size, geographical area and population size, have a significant influence on the dynamic variation shown by the store set of purchase. The results reported here allow us to provide guidelines for both researchers and practitioners. El objetivo de esta investigación es analizar los determinantes del comportamiento variado de los hogares en la selección de su escenario de compra habitual a lo largo de un período de tiempo (variación temporal). Para ello, se plantea un modelo bayesiano de decisiones separadas que permite, en particular, analizar si existen diferencias entre las familias con y sin comportamiento variado de compra. Utilizando datos de AC Nielsen, los resultados obtenidos muestran que la frecuencia de compra, el volumen de gasto mensual per cápita del hogar, la edad del responsable de la compra, la clase social a la que pertenece la familia, el tamaño del hogar, el área geográfica y el tamaño de la población en la que habitan sus miembros, ejercen una influencia significativa en la variación dinámica de dicho escenario. Dichos resultados permiten ofrecer implicaciones directas para la gestión minorista y para la investigación.

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    File URL: http://www.ivie.es/downloads/docs/wpasec/wpasec-2008-05.pdf
    File Function: Fisrt version / Primera version, 2008
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    Bibliographic Info

    Paper provided by Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie) in its series Working Papers. Serie EC with number 2008-05.

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    Length: 44 pages
    Date of creation: May 2008
    Date of revision:
    Publication status: Published by Ivie
    Handle: RePEc:ivi:wpasec:2008-05

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    Related research

    Keywords: Análisis Bayesiano; Comportamiento del Consumidor; Elección de Establecimiento; Modelo de Decisiones Separadas; Variación Temporal. Bayesian Análisis; Consumer Behaviour; Store Choice; Separate Decisions Model; Temporal Variation;

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