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How is the home office used by sales and marketing employees during and after the corona crisis?

Author

Listed:
  • Marcus Diedrich

    (Diedrichs Creativ-Bad, Hallenberg, Germany)

Abstract

Employers must offer home offices wherever possible. This is provided for by the Corona Occupational Safety and Health Ordinance, which came into force in Germany on January 27th. The ordinance also contains protective measures for those employees whose presence in the company is essential. In addition, employees are not obliged to use home office. Employers must take appropriate measures to ensure equivalent protection for them and for employees who cannot work from home. Employers are obliged to offer home office unless there are compelling operational reasons to the contrary. In addition, there are other reasons why companies cannot offer a home office, e.g. the inadequate broadband expansion in rural regions and the lack of IT infrastructure in companies in which digitization is still in its infancy. The aim of this work is to find out how the employees in marketing and sales assess the efforts of their companies to offer home offices now and in the future. To this end, three hypotheses are made.

Suggested Citation

  • Marcus Diedrich, 2021. "How is the home office used by sales and marketing employees during and after the corona crisis?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 34-45.
    • Handle: RePEc:cub:journm:v:16:y:2021:i:1:p:34-45
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    File URL: https://msijournal.com/home-office-marketing-employees-corona/
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    More about this item

    Keywords

    social media marketing; social networks; social media guidelines; corporate strategy; corporate communication; cultural change; homeoffice;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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