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Experiencing the Tourist City. The European Capital of Culture in Re-designing City Routes

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Abstract

Assuming that providing memorable experiences is the raison d’être of tourism industry, the city envisaged as a tourist destination should assume the tourist’s perspective when designing the settings and the most significant activities of a visit. Cities are facing new challenges, noticeably the globalisation of economies, the growing importance of the visual and the symbolic that define the current trends of consumption and the attractiveness of a place. Culture and events play a strategic role when designing innovative and appealing tourism experiences. The European Capital of Culture (ECoC) is an international event which represents a unique opportunity for the cities to stand out in this globalised and competitive scenario. This paper focuses on the study of Pécs, European Capital of Culture 2010, and it aims to study the influence of this event on the design of city tourism routes. A survey by questionnaire was administered to tourists before and during ECoC in Pécs. Respondents indicated in open-ended questions the most outstanding points in their visit to the city, on which were designed the relevant circuits and routes during that tourist experience in Pécs. Data analysis was performed using the statistical software STAS.

Suggested Citation

  • Guerreiro, Manuela & Mendes, Júlio, 2014. "Experiencing the Tourist City. The European Capital of Culture in Re-designing City Routes," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(4), pages 288-306.
    • Handle: RePEc:ris:jspord:0039
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    1. Barbeitos, Iolanda & Oom do Valle, Patrícia & Guerreiro, Manuela & Mendes, Júlio, 2014. "Visitors’ Motivations, Satisfaction and Loyalty towards Castro Marim Medieval Fair," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(1), pages 89-104.
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    More about this item

    Keywords

    Cultural City; Tourism Experience; Event; European Capital of Culture;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure

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