Change in Responsible Consumer Behaviour Through Generations?
In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019
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References listed on IDEAS
- A. Budac, 2015. "Next Generations Of Consumers – Challenges And Opportunities For Brands," Вестник Киевского национального университета имени Тараса Шевченко. Экономика., Socionet;Киевский национальный университет имени Тараса Шевченко, vol. 30(171), pages 6-10.
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Keywords
responsible consumers; generations; consumer decision-making; corporate marketing communication;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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