Characteristics Of Corporate Culture Published On The Internet In The Modern Business Environment

The visualization of business in the digital space is a key task of management in the modern conditions of globalization, dynamic business environment and rapid development of high technologies. The publication of the official corporate culture on the Internet is of key importance for improving the image of the organizations in the market space and as a result - the results of their activity. The objective of this article is to outline the characteristics of the published corporate culture, as part of the official culture of business organizations, and to give some recommendations for its construction. Numerous modern literary sources and research in the field of strategic management of business organizations, as well as the Internet pages of companies from various sectors of the Bulgarian economy, have been analyzed. Different research methods and approaches have been used, including the methods of analysis, synthesis and content analysis, and the systematic, complex and interdisciplinary approach. As a result of the analysis, primary (main) and secondary (additional) elements were identified, building the structure of the corporate culture of the companies published on the Internet.