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Techniques of comparative analysis regarding commercial websites

Author

Listed:
  • Angela Eliza Micu

    ("Dunarea de Jos" University Galati)

  • Adrian Micu

    ("Dunarea de Jos" University Galati)

Abstract

Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing application. The comparative approach of three representative e-commerce websites in the computer field illustrate the techniques concerning the opportunities that companies have in the e-business domain, as well as the way in which the on-line marketing activities can be personalized and tailored according to each client’s specific interests.

Suggested Citation

  • Angela Eliza Micu & Adrian Micu, 2007. "Techniques of comparative analysis regarding commercial websites," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(21), pages 183-189, February.
    • Handle: RePEc:aes:amfeco:v:9:y:2007:i:21:p:183-189
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    File URL: http://www.amfiteatrueconomic.ase.ro/arhiva/pdf/no21/articol_fulltext_pag183.pdf
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    More about this item

    Keywords

    e-business; permission marketing; online relationships; interactivity; web marketing;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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