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Marketing Mix Elements In Hotel Industry. Looking For Unique Hotels

Author

Listed:
  • Lect. Erika Kulcsár Ph. D

    (University of Babes Bolyai Faculty of Economics and Business Administration Cluj Napoca, Romania)

  • Assist.Ec. Zsuzsa Majos

Abstract

Tourism is a specific marketing area. The tourism sector can identify two main categories of the marketing mix. The first category includes classic marketing mix elements and the second category totals the extended marketing mix elements. In this paper those aspects that define the content of the marketing mix components in the hotel industry are presented. The paper also identifies the element of the marketing mix through which hotel services providers can differentiate from the competition.

Suggested Citation

  • Lect. Erika Kulcsár Ph. D & Assist.Ec. Zsuzsa Majos, 2014. "Marketing Mix Elements In Hotel Industry. Looking For Unique Hotels," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(23), pages 79-82, November.
    • Handle: RePEc:aio:rteyej:v:1:y:2014:i:23:p:79-82
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    More about this item

    Keywords

    touristic marketing; hotel; classic elements of the marketing mix; extended elements of the marketing mix; consumer behaviour;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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