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Internal And External Communication In Higher Education Institutions

Author

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  • Emanuela Maria AVRAM

    (Romanian-American University, Bucharest, Romania)

Abstract

Communication in higher education is an extremely important process because the internal and external relationships in higher education institutions are determined by the way in which communication takes place. The internal communication is between the academic management and its staff but also its students, whereas the external communication involves the potential students as well as the academic stakeholders. Consequently, this paper aims at presenting the internal and external communication in higher education institutions. The results show that both forms of communication are very important for ensuring the higher education institution’s visibility on the market.

Suggested Citation

  • Emanuela Maria AVRAM, 2015. "Internal And External Communication In Higher Education Institutions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 273-282, June.
    • Handle: RePEc:cmj:seapas:y:2015:i:8:p:273-282
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    References listed on IDEAS

    as
    1. Jane Licata & Gary L. Frankwick, 1996. "University Marketing: A Professional Service Organization Perspective," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 7(2), pages 1-16, July.
    2. Emerson Wagner Mainardes & Helena Alves & Mario Raposo, 2010. "An Exploratory Research on the Stakeholders of a University," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 1(1), pages 76-88, December.
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    Cited by:

    1. Olga BURUKINA, 2021. "University Internal Communication in the Digital Era: Finding a Systemic Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 182-192, August.

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    More about this item

    Keywords

    Internal and external communication; Higher education institutions; University’s visibility on the market;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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