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Communication of Socially-Responsible Activities by Higher Education Institutions

Author

Listed:
  • Libena Tetrevova

    (Department of Economy and Management of Chemical and Food Industry, Faculty of Chemical Technology, University of Pardubice, 53210 Pardubice, Czech Republic)

  • Jan Vavra

    (Department of Economy and Management of Chemical and Food Industry, Faculty of Chemical Technology, University of Pardubice, 53210 Pardubice, Czech Republic)

  • Simona Munzarova

    (Department of Economy and Management of Chemical and Food Industry, Faculty of Chemical Technology, University of Pardubice, 53210 Pardubice, Czech Republic)

Abstract

Higher education institutions play a fundamental role in the scientific, economic, social, and cultural development of each and every society. In view of new challenges such as the COVID-19 pandemic, the importance of their social responsibility and ability to effectively communicate the socially–responsible activities which are performed is growing. The aim of this article is to analyze and evaluate the scope and structure of socially-responsible activities communicated on the websites of public higher education institutions operating in a small post-communist country where education plays a traditional role—the Czech Republic, and to formulate recommendations for improvement of the level of communication of social responsibility by higher education institutions. Primary data was obtained using latent analysis of the content of the websites of all public higher education institutions operating in the Czech Republic. The CE3SPA method was applied. The survey which was performed shows that the level of communication of social responsibility by higher education institutions in the Czech Republic is low. Activities in the field of economic and social responsibility are communicated in the greatest scope. On the contrary, activities in the field of environmental responsibility are communicated the least. Public higher education institutions in the Czech Republic should therefore apply the measures proposed in the article, these also being transferrable to practice in other countries.

Suggested Citation

  • Libena Tetrevova & Jan Vavra & Simona Munzarova, 2021. "Communication of Socially-Responsible Activities by Higher Education Institutions," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:2:p:483-:d:475752
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    2. Martina Jelinkova & Libena Tetrevova & Jan Vavra & Simona Munzarova, 2021. "The Sharing Economy in the Context of Sustainable Development and Social Responsibility: The Example of the Czech Republic," Sustainability, MDPI, vol. 13(17), pages 1-18, September.
    3. Sónia Rolland Sobral & Natacha Jesus-Silva & Abílio Cardoso & Fernando Moreira, 2021. "EU27 Higher Education Institutions and COVID-19, Year 2020," IJERPH, MDPI, vol. 18(11), pages 1-15, June.
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    5. Belén López, 2022. "How Higher Education Promotes the Integration of Sustainable Development Goals—An Experience in the Postgraduate Curricula," Sustainability, MDPI, vol. 14(4), pages 1-13, February.

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