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A systematic approach to conducting review studies: An assessment of content analysis in 25years of IB research

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  • Gaur, Ajai
  • Kumar, Mukesh

Abstract

Content analysis has become a popular method for qualitative and quantitative analyses in management and international business (IB) research. It is increasingly used in literature reviews to assess extant knowledge and understand intellectual structures. However, it is often poorly understood and incorrectly applied. In this article, we identify benchmark criteria and develop coding schemes that IB scholars can use in review studies. We also demonstrate the application of content analysis through a review of content analysis–based articles, published in the top eight IB journals from 1991 to 2015.

Suggested Citation

  • Gaur, Ajai & Kumar, Mukesh, 2018. "A systematic approach to conducting review studies: An assessment of content analysis in 25years of IB research," Journal of World Business, Elsevier, vol. 53(2), pages 280-289.
    • Handle: RePEc:eee:worbus:v:53:y:2018:i:2:p:280-289
    DOI: 10.1016/j.jwb.2017.11.003
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