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Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis

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  • Fletcher, Margaret
  • Zhao, Yang
  • Plakoyiannaki, Emmanuella
  • Buck, Trevor

Abstract

With its focus on locational context, International Business (IB) is a prime candidate for the application of Case Study (CS) methodology. Yet many IB scholars still have doubts about CSs, possibly because strategies for their selection and disclosure procedures may lack rigor. The purpose of this article is to document and discuss CS selection in IB research, make suggestions for improvement, and thus raise the standard and status of CS research.

Suggested Citation

  • Fletcher, Margaret & Zhao, Yang & Plakoyiannaki, Emmanuella & Buck, Trevor, 2018. "Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis," International Business Review, Elsevier, vol. 27(4), pages 755-766.
    • Handle: RePEc:eee:iburev:v:27:y:2018:i:4:p:755-766
    DOI: 10.1016/j.ibusrev.2017.12.004
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