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A classification and assessment of research streams in International Marketing

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  • Li, Tiger
  • Cavusgil, S. Tamer
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    Abstract

    This article attempts to identify key research streams in international marketing during the past decade and highlights the evolution of the literature. Progress in six established research thrusts and two new research streams is discussed. Using content analysis, the existing research is also examined from a methodological point of view. The review provides evidence for an increasingly sophisticated and rich body of knowledge in international marketing.

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    File URL: http://www.sciencedirect.com/science/article/pii/096959319500009O
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    Bibliographic Info

    Article provided by Elsevier in its journal International Business Review.

    Volume (Year): 4 (1995)
    Issue (Month): 3 (September)
    Pages: 251-277

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    Handle: RePEc:eee:iburev:v:4:y:1995:i:3:p:251-277

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    Related research

    Keywords: International Marketing Research Streams Classification Assessment;

    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Ravi Parameswaran & Attila Yaprak, 1987. "A Cross-National Comparison of Consumer Research Measures," Journal of International Business Studies, Palgrave Macmillan, vol. 18(1), pages 35-49, March.
    2. Boddewyn, J. J. & Soehl, Robin & Picard, Jacques, 1986. "Standardization in international marketing: Is Ted Levitt in fact right?," Business Horizons, Elsevier, vol. 29(6), pages 69-75.
    3. Masaaki Kotabe & Glenn S Omura, 1989. "Sourcing Strategies of European and Japanese Multinationals: A Comparison," Journal of International Business Studies, Palgrave Macmillan, vol. 20(1), pages 113-130, March.
    4. John L Graham, 1985. "The Influence of Culture on the Process of Business Negotiations: An Exploratory Study," Journal of International Business Studies, Palgrave Macmillan, vol. 16(1), pages 81-96, March.
    5. Susan P Douglas & C Samuel Craig, 1983. "Examining Performance of U.S. Multinationals in Foreign Markets," Journal of International Business Studies, Palgrave Macmillan, vol. 14(3), pages 51-62, September.
    6. Cavusgil, S. Tamer, 1984. "Differences among exporting firms based on their degree of internationalization," Journal of Business Research, Elsevier, vol. 12(2), pages 195-208, June.
    7. Lane Kelley & Arthur Whatley & Reginald Worthley, 1987. "Assessing the Effects of Culture on Managerial Attitudes: A Three-Culture Test," Journal of International Business Studies, Palgrave Macmillan, vol. 18(2), pages 17-31, June.
    8. Jean J Boddewyn, 1981. "Comparative Marketing: The First Twenty five Years1," Journal of International Business Studies, Palgrave Macmillan, vol. 12(1), pages 61-79, March.
    9. Chaim Meyer Ehrman & Morris Hamburg, 1986. "Information Search for Foreign Direct Investment Using Two-Stage Country Selection Procedures: A New Procedure†," Journal of International Business Studies, Palgrave Macmillan, vol. 17(2), pages 93-116, June.
    10. Anne C Perry, 1990. "The Evolution of the U.S. International Trade Intermediary in the 1980s: A Dynamic Model," Journal of International Business Studies, Palgrave Macmillan, vol. 21(1), pages 133-153, March.
    11. P Doyle & J Saunders & V Wong, 1986. "Japanese Marketing Strategies in the U.K: A Comparative Study†," Journal of International Business Studies, Palgrave Macmillan, vol. 17(1), pages 27-46, March.
    12. J Markham Collins, 1990. "A Market Performance Comparison of U.S. Firms Active in Domestic, Developed and Developing Countries," Journal of International Business Studies, Palgrave Macmillan, vol. 21(2), pages 271-287, June.
    13. Michael R Czinkota, 1986. "International Trade And Business In The Late 1980s: An Integrated U.S. Perspective," Journal of International Business Studies, Palgrave Macmillan, vol. 17(1), pages 127-134, March.
    14. Anita M Benvignati, 1983. "International Technology Transfer Patterns in a Traditional Industry," Journal of International Business Studies, Palgrave Macmillan, vol. 14(3), pages 63-75, September.
    15. Peterson, Robert A & Albaum, Gerald & Beltramini, Richard F, 1985. " A Meta-Analysis of Effect Sizes in Consumer Behavior Experiments," Journal of Consumer Research, University of Chicago Press, vol. 12(1), pages 97-103, June.
    16. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan, vol. 13(1), pages 89-100, March.
    17. Green, Robert T, et al, 1983. " Societal Development and Family Purchasing Roles: A Cross-National Study," Journal of Consumer Research, University of Chicago Press, vol. 9(4), pages 436-42, March.
    18. Hong, Sung-Tai & Wyer, Robert S, Jr, 1989. " Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, University of Chicago Press, vol. 16(2), pages 175-87, September.
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    Citations

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    Cited by:
    1. Marasco, Alessandra, 2008. "Third-party logistics: A literature review," International Journal of Production Economics, Elsevier, vol. 113(1), pages 127-147, May.
    2. Nakata, Cheryl & Huang, Yili, 2005. "Progress and promise: the last decade of international marketing research," Journal of Business Research, Elsevier, vol. 58(5), pages 611-618, May.
    3. Arild Aspelund & Carina Moen, 2012. "International new ventures and governance structures—are international entrepreneurs strategic or entrepreneurial?," Journal of Management and Governance, Springer, vol. 16(1), pages 125-146, February.
    4. Yang, Zhilin & Wang, Xuehua & Su, Chenting, 2006. "A review of research methodologies in international business," International Business Review, Elsevier, vol. 15(6), pages 601-617, December.

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