Kırgızistan’da GSM Operatörleri Müşterilerinin Fiyat Algılamalarına Yönelik Bir Araştırma

Choosing the right pricing strategies and decisions in marketing of goods and services is strategically important to ensure profitability and other company goals are attained. A number of pricing theories and strategies are in place to testify the importance of pricing. As similar to contemporary marketing activities, consumer oriented approaches to pricing have recently become popular among other pricing strategies. In this view, to measure the price perceptions and paying willingness of consumers is considerably important for pricing strategies. To this end, the research was aimed at customers of GSM operators in Kyrgyzstan to study and to measure their price perceptions and paying willingness for the GSM services, in order to provide primary data to be used for developing pricing strategies of GSM companies. Research findings that have been thoroughly analyzed and processed provide a clear understanding about opportunities and recommendations for the sector covered by the research. A relevant report has been prepared including secondary data as supplied from companies.