Romanian Consumers Habits regarding Dental Hygiene
AbstractIn the actual context, marketing in the dental care services field is confronting with more and more challenging demands. Among them one of the most important one is refering to the need to integrate consumers motivation in the field of marketing strategy. The present research aims to investigate the content and the different corelations of consumer habits regarding dental hygiene. The results are intended to be used in developing new promotional campaigns build on motivational techniques for dental offices.
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Bibliographic InfoArticle provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.
Volume (Year): XI (2011)
Issue (Month): 2 (May)
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Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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dental hygiene; consumers habits; dental care marketing;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
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