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Romanian Consumers Habits regarding Dental Hygiene

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Author Info

  • Cetinã Iuliana

    ()
    (The Bucharest Academy of Economic Studies, Faculty of Marketing)

  • Gârdan Daniel Adrian

    ()
    (“Spiru Haret” University, Faculty of Marketing and Foreign Affairs)

  • Geangu Iuliana Petronela

    ()
    (“Spiru Haret” University, Faculty of Marketing and Foreign Affairs)

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    Abstract

    In the actual context, marketing in the dental care services field is confronting with more and more challenging demands. Among them one of the most important one is refering to the need to integrate consumers motivation in the field of marketing strategy. The present research aims to investigate the content and the different corelations of consumer habits regarding dental hygiene. The results are intended to be used in developing new promotional campaigns build on motivational techniques for dental offices.

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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/volum2011p2.pdf
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    Bibliographic Info

    Article provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.

    Volume (Year): XI (2011)
    Issue (Month): 2 (May)
    Pages: 196-201

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    Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:196-201

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    Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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    Related research

    Keywords: dental hygiene; consumers habits; dental care marketing;

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