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¿Cómo afectan las prescripciones de terceras partes a las evaluaciones del consumidor y a la prima de precio del producto?

Author

Listed:
  • Santiago González Hernando
  • Víctor Iglesias Argüelles
  • Celina González Mieres

Abstract

El propósito de este trabajo es analizar la influencia de las prescripciones profesionales sobre la evaluación hedónica que los consumidores realizan de un producto, así como sobre la prima de precio que están dispuestos a pagar. Los resultados de un experimento realizado mediante degustaciones de vino han corroborado los efectos positivos propuestos entre las prescripciones positivas y las evaluaciones hedónicas, así como sobre las primas de precio, verificándose ambos efectos tanto para un vino de consumo habitual como para un vino perteneciente a una categoría poco consumida.

Suggested Citation

  • Santiago González Hernando & Víctor Iglesias Argüelles & Celina González Mieres, 2013. "¿Cómo afectan las prescripciones de terceras partes a las evaluaciones del consumidor y a la prima de precio del producto?," DOCFRADIS Working Papers 1304, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2013.
    • Handle: RePEc:ovr:docfra:1304
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    More about this item

    Keywords

    Prescripciones; evaluación hedónica; prima de precio;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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