The Process of Marketing Segmentation Strategy Selection
AbstractThe process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and personalized marketing. In practice, the companies use a mix of these marketing segmentation methods in order to maximize the proffit and to satisfy the consumers’ needs.
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Bibliographic InfoPaper provided by Academy of Economic Studies, School of Marketing in its series working papers with number 1004.
Length: 4 pages
Date of creation: Apr 2007
Date of revision: Apr 2007
Publication status: Published in the "Marketingul intreprinderilor romanesti in contextul integrarii europene" Conference, April 2006.
Note: Full text available only in Romanian.
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segmentation strategy; differentiated marketing; strategic marketing; concentrated marketing;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
This paper has been announced in the following NEP Reports:
- NEP-ALL-2007-04-28 (All new papers)
- NEP-CSE-2007-04-28 (Economics of Strategic Management)
- NEP-MKT-2007-04-28 (Marketing)
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