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The Process of Marketing Segmentation Strategy Selection

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Author Info

  • Ionel Dumitru

    ()
    (School of Marketing, Academy of Economic Studies)

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    Abstract

    The process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and personalized marketing. In practice, the companies use a mix of these marketing segmentation methods in order to maximize the proffit and to satisfy the consumers’ needs.

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    File URL: http://www.edumark.ase.ro/RePEc/pdf/Ionel2.pdf
    File Function: First version, 2007
    Download Restriction: no

    Bibliographic Info

    Paper provided by Academy of Economic Studies, School of Marketing in its series working papers with number 1004.

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    Length: 4 pages
    Date of creation: Apr 2007
    Date of revision: Apr 2007
    Publication status: Published in the "Marketingul intreprinderilor romanesti in contextul integrarii europene" Conference, April 2006.
    Handle: RePEc:ase:wpaper:1004

    Note: Full text available only in Romanian.
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    Web page: http://www.edumark.ase.ro

    Related research

    Keywords: segmentation strategy; differentiated marketing; strategic marketing; concentrated marketing;

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